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But beyond someone's looks, how much do any of these factors matter for mate selection? Is mate selection like a job interview process, where the person with the best combination of positive factors wins? And of course, the final, crucial decision, which isn't captured by these data: A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data. Or is it more like a Survivor-style reality show, where contestants are picked off one by one for a single failing? But the biggest deal breaker of all turned out to be age, at least for women. But when it came to body weight, men were less likely to browse the profile of a woman who was heavy-set, whereas women showed little aversion to—with some showing even more interest in—heavier-set men. Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.
Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data. But that changed with age. Lin hopes that other dating sites will release similar data, because website design could play a bit part in how people make decisions. And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments. Is mate selection like a job interview process, where the person with the best combination of positive factors wins? Not according to a study of more than 1 million interactions on a dating website published this week in the Proceedings of the National Academy of Sciences. People were harshest at the browsing stage. If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile. For example, says Lin, "Tinder doesn't allow users to search, and emphasizes the photos much more than [personal] attributes, which might reduce the deal breaker effects. When it comes to the early stage of dating, it seems to be all about the deal breakers. For one, prospective daters were wary of proceeding sight unseen. One complication is that online daters are not making just one decision, but several in a series: Smoking was another big deal breaker, associated with a fold drop in interest. Bruch's team devised a statistical model that maps the "decision rules" people follow during the first two steps. Are you carefully weighing every factor that makes someone a good romantic match? Those 30 million people have generated billions of pieces of data. Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected people, all based in New York City. But the biggest deal breaker of all turned out to be age, at least for women. Search Share A study of online dating finds that the early stages of courting are all about "deal breakers. The data set includes some 1. Then comes the choice to send a person a message, or to reply to one. But beyond someone's looks, how much do any of these factors matter for mate selection? Other differences between the sexes emerged. Instead, the results indicate that you are probably looking for "deal breakers," harshly eliminating those who do not live up to your standards. Or is it more like a Survivor-style reality show, where contestants are picked off one by one for a single failing? Not long ago, dating produced no data at all.
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